The overall color palette sticks to pastels that are easy on the eyes and convey a calming feeling. With color being utilized all throughout the packaging, Gleam separates itself greatly from the competition. The colors change for each soap variant to help signify the differences between scents. Altogether, with a strong character illustration, calming colors, and high legibility, Gleam’s new packaging line stands out among shelves, enticing potential customers to look and purchase.